Our new research report reveals how housebuilders and developers can use SuDS in their marketing to support premium house prices.
Sustainable drainage systems (SuDS) are an important tool in helping developers to offer the environmentally friendly, future-ready new build
housing that people want to buy. However, in 2022, new research commissioned by Wavin reveals that public awareness of SuDS remains low. This is despite the fact SuDS are a key part of tackling the impacts of climate change and intensifying urbanisation, both of which increase the
likelihood of flooding.
This lack of understanding about SuDS is surprising, particularly given the strong and growing public awareness of the climate emergency and the desire for increased sustainability in the built environment. However, it highlights a knowledge gap that, if bridged, could significantly benefit developers. SuDS could be a point of differentiation, becoming a major proof point for sustainability credentials that provide strong reassurances about flood defences. What’s more, the research shows that developers can present SuDS as a multi-faceted benefit that buyers are willing to pay a premium for. Sustainable drainage systems (SuDS) are an important tool in helping developers to offer the environmentally friendly, future-ready new build housing that people want to buy.